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One Belt, One Road! SHACMAN! Shaanxi Auto has been sold to more than 90 countries

Time:

Jul 21,2018

For truck companies undertaking infrastructure construction tasks, the "Belt and Road" provides a good opportunity for them to expand overseas markets.

As a well-known heavy truck enterprise, Shaanxi Automobile also has a long-term strategic concept for overseas markets. The infrastructure construction needs of countries along the "Belt and Road" are great, and it is estimated that the infrastructure construction scale of these countries will reach about 8.22 trillion US dollars in the next 10 years. However, the level of equipment manufacturing in some countries is low, and it is difficult to meet its demand for heavy trucks and other construction machinery, which is a big market for us.

At present, Shaanxi Automobile products have been sold to more than 90 countries and regions, with a cumulative export volume of more than 110,000 vehicles. The scope of product sales basically covers Africa, Asia Pacific, Central Asia, Eastern Europe and other major regions of China's heavy trucks. "In Asia Pacific and Africa, Shaanxi Auto's dump trucks and tractors are the most popular Chinese heavy trucks in the region. In Central Asia and Eastern Europe, which are dominated by dump trucks, 'SHACMAN' is the first brand of Chinese heavy trucks in the local market, and Shaanxi Auto's dump trucks are the most popular Chinese heavy trucks in the market.

Establishing brands overseas has become the consensus of the automobile industry, but the temptation of orders is difficult to resist, how does Shaanxi Auto balance the relationship between "grab orders" and "tree brand"?

In the process of international market development, Shaanxi Automobile has always insisted on "tree brand" as the premise and basis of "grab orders". "First to create a good brand image with high-quality products and services, a good brand image will naturally attract customers to grab orders."

In product research and development, Shaanxi Auto exhausts its efforts. "At present, Shaanxi Automobile's products can meet the various needs of different users, and jointly design products with domestic excellent supporting manufacturers to form a gold industry chain, making the overall performance and reliability of vehicles in the forefront of the industry."

shacman adheres to the positive product development model of "one country, one policy", and has dispatched many experienced product managers to conduct in-depth research on the market front line to understand the use conditions of different market segments and customer needs. "' One country, one policy 'enables companies to develop and improve their products in a more targeted way, making them more suitable for the local market."

In combination with local needs to improve products, shacman has also made some achievements, only in 2015, Shaanxi auto for the international market completed 188 customer demand development projects, including 138 vehicle projects, to achieve rapid response to demand.
If you want to "open up territory" in other people's territory, which line does not have "wrist"? However, Li Jian said that at first in the promotion process of overseas markets, due to the lack of visibility compared with European and American heavy truck brands, customers do not understand the product, resulting in a lack of confidence in buying, and more worried about vehicle after-sales. In response to these problems, Shaanxi Automobile in-depth understanding of customer needs, to recommend the most suitable product configuration to customers, in the customer to determine the configuration, from the production, transportation and other aspects of the comprehensive protection of product quality.

Shacman has always taken network construction as the focus of international market development. As of the end of the first quarter of 2017, Shaanxi Auto has 3 subsidiaries in the international market, 23 offices, 24 4S stores, more than 330 service outlets, 10 overseas assembly lines, the network scale ranks in the forefront of China's heavy truck export enterprises, Shacman plans to develop 35 new channels in 2017.

However, just "going out" is not enough, Shacman also strives to "go in", that is, to achieve localized production. At present, Shacman localization production projects have covered Africa, the Middle East, Southeast Asia, Eastern Europe CIS, Central and South America region. Local production is realized in Ethiopia, Iran, South Africa, Kazakhstan, Nigeria, Malaysia and other countries.

"In the next few years, Shacman International market will take the" Belt and Road "and a number of major support projects such as the construction of Bangladesh-China-India-Myanmar, China-Pakistan Economic Corridor as an opportunity to continuously promote the depth and breadth of localization cooperation projects, and form a localized strategic layout covering North and South Africa, Southeast Asia, Central Asia, the Middle East and Central and South America through product integration and solid overseas operation. Shift from product output to technology output and capital output.

Shaanxi Automobile has also set a clear international strategic goal, that is, international market sales must account for 1/3 of the total sales of the enterprise, overseas localization production must account for 1/3 of the total export of the enterprise, and the localization talent of the international market team accounts for 1/3 of the team. "Although the international political and economic situation is constantly changing, this strategy will not waver. Therefore, in the future, increasing the strength of overseas teams and building factories overseas is bound to be one of our key development directions.

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